“Created for China”—ISPO SHANGHAI is the outstanding sports business event that has been developed to bring together the world’s leading brands to spotlight their creativity on one of the greatest emerging consumer markets—always with a focus on the summer cycle. The positive fusion between the modern aspirational new Chinese consumers and the heritage of some of the greatest sports, outdoor, action, style, and water brands is as exciting as it is economically vital.

The creative global sports business and China benefit from each other—it is no longer about manufacturing concerns, rather “Made for China”. And ISPO SHANGHAI is the platform that enables this new partnership to grow successfully as well as the information, opportunities and business confidence they need.

ISPO SHANGHAI plays a key role in bringing international brands into the spotlight, while promoting domestic products in what is one of the world’s fastest growing commercial environments. ISPO SHANGHAI enables sports brands, retailers and consumers to connect and contribute to this superbly evolving industry. It is a unique experience highlighting the merge of tradition and innovation, reinforcing and supporting the power of authentic sports business and enabling the discovery of the unlimited potential of this sport-hungry market.


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