Date: July 4-7, 2017
Venue: Shanghai New International Expo Centre (SNIEC)


The Chinese sports market continued to exhibit a lot of potential. How should European and American companies stage a successful market entry in China? The Market Introduction Program at ISPO SHANGHAI provided answers to this and other questions on July 4-7, 2017.

The program will be divided into various seminars, covering detailed market analyses among other topics. A guided Retail Tour to local retailers and a guided visit of ISPO SHANGHAI will offer insights into everyday local business. The distributor networking dinner will be an ideal opportunity to gain initial business contacts with Chinese sports business professionals.

Detailed information about the Market Introduction Program will be available in due time


A large number of brands joined our unique Market Introduction Program during the last years. With pride, ISPO can say that we supported numerous international brands in entering the Chinese sports market with great success.

"One of the great benefits besides the educational parts, were the potential matchmaking opportunities that were offered."
Andreas Holm / Area Sales Manager, THULE

”I was impressed by the convenience, experience and professionalism that ISPO provided for our search of the right business partner in China. The program covers a great variety of information, insights and knowledge which is difficult to achieve on your own. Especially in such a short period of time."
Claes Broqvist / former International Sales Director, ODLO

"Especially as a young brand we were happy to be consulted in a professional but lively way. We were treated with a hands on mentality and guidance through our extraordinary phase.“
Frederik Sturm / CEO, ARYS Wear



Created for Asia and focused on summer sports collections. Benefit from our multi-segment exhibition developed for one of the greatest emerging markets.

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