MARKET INTRODUCTION PROGRAM
The Chinese sports market continued to exhibit a lot of potential. How should European and American companies stage a successful market entry in China? The Market Introduction Program at ISPO SHANGHAI provided answers to this and other questions.
The program was divided into various seminars, covering detailed market analyses among other topics. A guided Retail Tour to local retailers and a guided visit of ISPO SHANGHAI offered insights into everyday local business. The distributor networking dinner was an ideal opportunity to gain initial business contacts with Chinese sports business professionals.